Our market sites

Our market sites

Tele2 group
Strategy

We fit in because we stand out.

 

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Vision & Mission 

Tele2’s vision is to become the Champion of Customer value in everything we do. 
The journey towards our vision is driven by our mission of being Challengers
and fast-movers, always offering our customers what they need, for less. 

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Our Values

Our values are Challenge, Action, Cost Conscious, Open, Flexible and Quality.
These values together constitute The Tele2 Way – our way of relating to each
other internally, and to the world around us. The Tele2 Way guides our day-to-day
work and decision making. It’s deeply ingrained in our DNA. It’s what’s ultimately
fuels our mission and the journey towards our vision.

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Value Champion

The telecom industry is going through big changes. Lower underlying
customer growth, explosion of data usage and higher customer expectations
are re-defining the game. Tele2’s way of winning is to transform into a
Value Champion. We will lead the voice to data transition, we will shift from
volume focus to value focus and we will find new areas of growth to leverage
on our assets. The fuel for the re-positioning from being a discounter to
becoming a Value Champion is our Challenger Spirit.
Our ever burning ambition to do things better, more simple and efficiently.

The end game: always offering our customers what they need, for less. 

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Focused
technology choices

Our mission to offer our customers what they need for less,
along with always providing the best possible customer experience,
will be supported by selectively pushing new technologies and innovations.
We will sharpen our focus on improving quality where it matters to our
customers and at the same time get rid of legacy technologies. We will
continuously challenge ourselves to reduce costs – in all areas – by
reengineering and transforming the way we work.

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Winning People
& Culture

Our value-driven organisation is the foundation for attracting and retaining the right people.
An organisation where best-in-class leadership creates a fertile environment for highly
engaged employees. We constantly focus on creating agile and lean ways of working, and
we continuously improve the balance between long and short-term perspectives.

Our culture embraces diversity and includes people in decision making. A culture where
Tele2 challenges its employees as much as they challenge Tele2 to deliver outstanding
customer value. We call it the Tele2 Way. And we do it all the way.

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Step-change
productivity

Cost leadership is a crucial ingredient to be able to offer our
customers what they need, for less. To ensure that we can fulfil
this promise also in the future, we will step-change our productivity.
In order to become No. 1 in effectiveness and efficiency, we will
simplify our product portfolio and processes, drive discipline in all we do,
consolidate technology, and transform our support functions.  

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Win through
partnerships

Tele2 was the first operator – and is still one of the few – focusing on being
a ”key connectivity provider”, i.e. providing high quality mobile access at a
great price. To further increase the value of this core offering, we need strong
partnerships that amplify mobile usage and that complement our mobile access
with products and services that our customers really value. By being such an
enabler, we make it possible for our partners to fully utilize our expertise within
mobile access for their own services.

A great example is our approach towards the rapidly evolving M2M/Internet of Things’
market where we combine an attractive commercial partnership model with best-in-class
cloud-based platforms enabling our partners and customers to manage their solutions
end-to-end and on a global scale.