Strategy and Vision

Our market sites

Our market sites

Tele2 group
Strategy

We fit in because we stand out.

 

Scroll or click for next chapter

Our Purpose

We fearlessly liberate people to live a more connected life. 

Scroll or click for next chapter

Our Values

Our values are Challenge, Action, Cost Conscious, Open, Flexible and Quality.
These values together constitute The Tele2 Way – our way of relating to each
other internally, and to the world around us. The Tele2 Way guides our day-to-day
work and decision making. It’s deeply ingrained in our DNA. It’s what’s ultimately
fuels our mission and the journey towards our vision.

Scroll or click for next chapter

Positively fearless brands 

Tele2 aims to have the most loved 
brands in each of our markets by making our customers positively 
aware and delightfully surprised with how we constantly reshape 
their connected lives. We are obsessed with understanding our 
customers’ needs, and reinventing the products and propositions 
that will challenge the industry. Our challenger spirit will be seen 
in the way we act, communicate, and offer value to our customers.

Scroll or click for next chapter

Connecting things our
customers love 

Tele2 aims to be the 
partner of choice for consumers and businesses who want to live a 
truly connected life. We will continue to strengthen our mobility 
first position and prepare for 5G and future network exploitation.
We expect an explosion of connected consumer devices in the 
coming years, and we will aim to make it easier for our customers, 
both consumers and businesses, to connect the things they love the 
most.

Scroll or click for next chapter

Winning People
& Culture

Tele2’s culture and strong values, “The 
Tele2 Way”, make the foundation for attracting and retaining driven 
and engaged talent. With an emphasis on leadership and embracing 
flexible and efficient ways of working we will continue to have one 
of the strongest cultures and team of people in the global telecom 
industry.

Scroll or click for next chapter

Challenger
cost structure 

Tele2 always has and continues to aim 
to be the most cost efficient operator in the industry. Simplification, 
disciplined investment, consolidation and transformation are key 
themes that are enabling us to continue providing great value to our 
customers. Looking forward, we will leverage the efficiency opportunities 
arising from digital, cloud and technology transformation 
to have the most efficient operations.

Scroll or click for next chapter

Digital first customer experience 

The customer experience 
offered by the Telecom Industry is in the early stages of digital 
maturity. Tele2 puts the customer at the centre of its strategy and 
always strives to provide the best possible experience regardless 
of the channel. In the digital age, Tele2 will create a digital culture 
internally, with excellence in Big Data capabilities to create and 
provide a much improved and more seamless digital experience for 
our customers.