Our wanted position


Tele2’s vision is to become the champion of customer value in everything we do. We are challengers and fast-movers, always offering our customers what they need, for less.

If we can pursue this path while being the most cost-efficient operator, we will continue to deliver great value also to our shareholders. To reach this overall vision, Tele2 has defined a wanted position for each of our three main stakeholders:

Customers – We shall offer our customers what they need, for less.

Employees – We shall be considered a great place to work at by our employees.

Shareholders – We shall have the best Total Shareholder Return (TSR) within our peer group.

We have defined Key Perfomance Indicators (KPI:s) in order to measure our success in delivering the Best Deal in all our markets. Read about our perfomance in Tele2's Annual Report 2014 or view our strategic story here.