Our ambition


Happiest customers – Tele2 shall be the operator of choice for service and value for money. As a result, customers will reward us with their loyalty.

Most engaged employees – Tele2 shall be considered a great place to work and as a result will attract and retain the best people who can deliver on our ambitions.

Profitable growth – Tele2 shall have the best Total Shareholder Return (TSR) within its peer group.

By having the happiest customers, the most engaged employees and a unique set of winning strategies, Tele2 shall deliver profitable growth and the best TSR within its peer group.

These fundamental priorities and objectives will continue to guide Tele2’s activities going forward. Read more about our perfomance in Tele2's Annual Report 2016.