Sweden and the Baltics are categorized as established markets with strong cash generation and a strategic focus on data monetization; they make up what we call our Baltic Sea Challengers. The Netherlands, Kazakhstan and Croatia are categorized as Tele2’s Investment Markets. In the Netherlands, significant investments have been made to support the growth of the 4G customer base on the back of the 4G launch. In Kazakhstan Tele2 is, after completing the jointly owned company between Tele2 Kazakhstan and Altel, focused on integrating the two businesses and creating a sustainable and strong number three operator. The markets where we play are diverse in terms of culture, economics and competitive pressure but they share the universal trend towards increased connectivity and mobility. These markets are in different phases of maturity when it comes to mobile usage and demand for mobile services. They also have cultural, economic and competitive differences. Despite this, they share the universal trend towards mobility and mobile data, which is evident in all Tele2 countries. Tele2’s position and strategic priorities vary across its footprint and while there are important local differences, Tele2’s “How we win choices” support the overall objective for the Group and go beyond the local context, and thus apply to all countries where Tele2 operates.
Read more about our footprint in the Annual Report.