Tele2's Capital Markets Day 2012
Ever since its creation in 1993, Tele2 has been a tough challenger to the former government monopolies and other established providers. Today, we continue to challenge the industry by taking a stand to embrace change, while others still resist it. Major changes, such as the switch from voice to data, are not easy to tackle but also present many new opportunities for those operators that are ready to add true value. In that context, we must remember that Tele2 has two great unique selling points: our network and our customer relations, at a time when customer expectations on service are constantly increasing. These are areas where we need to excel to keep being successful in the future.