Android making a difference in the Swedish market - Tele2

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Jun 5, 2010 8:11 AM CET

Android making a difference in the Swedish market

I have followed, with some interest, the recent development of the smart phone market in the US and new statistics showing that the Google Android platform is outpacing the Apple OS X platform.

In our push into the Swedish postpaid market, we scrutinize the development of different mobile platforms and its effect on our handset sales. Even though Symbian has traditionally been dominating the smart phone market, the Android OS has quite recently showed a very strong pick-up, which started as late as in February this year. Now Android-based handsets are making up 15 percent of smart phone sales, driven predominantly by HTC and Sony Ericsson X10. With new “mini” versions being launched, we believe this trend might continue.