Sep 15, 2011 11:45 AM CET

CMD2011 Summaries: Cecilia Lundin

Driving Performance through a Strong Culture

Our value based culture (Tele2 Way) is our most important asset that will safeguard continuous engagement and performance improvements. Being a performance driven group, we constantly measure our activities through a number of KPIs. Compared to industry benchmark, we score notably higher on performance indicators such as employee satisfaction and leadership. We are of course happy with this, but not satisfied. For next year, we will include an “engagement index” as a next step to develop our organization.

Why and how do we drive performance? We have set up three key objectives aimed at employees, customers and shareholders. The basis is, again, our culture (Tele2 Way) and strong leadership.

Every year, each employee is targeted, rated and awarded.

Providing our employees with the right incentives, based on clear evaluation and rating systems, supports us to find “The Right Pay” – thereby driving performance and engagement. Next to base salary, we have both short term and long term incentive programmes that are closely tied to our company performance.

Going forward, we will be focusing on aiming for engagement on all levels of our organizations.