Markets

To be able to make the most of our financial and management resources, we have divided our markets in four regions: Nordic, Russia, Western Europe and Central Europe & Eurasia.

Nordic 

• Norwegian and Swedish markets
• Strong cash flow generator
• Test bed for new services

Russia 

• Most important growth engine of the Tele2 group
• Operations will continue to expand into new regions where it makes sense

Central Europe & Eurasia

• The Croatian, Estonian, Latvian, Lithuanian and Kazakh markets
• Focus on growing and expanding businesses despite challenging economic environment

Western Europe

• Austrian, Dutch and German markets 
• Focus on optimizing operational performance, being the gold standard in the group in the business segment
• Selectively investing for the future

In our ambition to expand our footprint we have started to explore the opportunities in Eurasia. As a challenger, we are looking for new licences in countries with interesting characteristics such as low level of competition and high pricing points. Our aim is to make more mobile users learn to know our offering and we will carefully look for the possibility to expand our footprint.