The definition was first used in the UN report: "Our common future: The World Commission on Environment and Development"(1987), Oxford, Oxford University Press. The report has got a widespread recognition and is commonly presented as the “Brundtland report” after its chair Gro Harlem Brundtland.
While society at large is said to be striving for Sustainable Development, often using the Brundtland definition, we as a company have outlined our impact, or contribution to Sustainable Development, as our Corporate Responsibility.
To act responsibly ensuring the next generation same possibilities as us we have adopted the Triple Bottom Line approach to fulfilling our Corporate Responsibility. To us this means that we are striving to find the right balance between the three areas: Economy, Social and Environment. We believe that identifying such balance is key to long term success as well as sustainable development.
We recommend reading the full UN report, Our Common Future, which can be found here: www.un-documents.net/wced-ocf.htm
Below shows an example of its content, page 17 article 30:
"30. Yet in the end, sustainable development is not a fixed state of harmony, but rather a process of change in which the exploitation of resources, the direction of investments, the orientation of technological development, and institutional change are made consistent with future as well as present needs. We do not pretend that the process is easy or straightforward. Painful choices have to be made. Thus, in the final analysis, sustainable development must rest on political will."