Times are changing
Honouring our past by conquering the future
We always believed we could liberate people from unnecessary constraints. And we still believe it today.
As our customers are binge-watching, live-broadcasting and snapping like never before, the demand for fast and hassle-free connectivity has never been greater.
In our home market, Sweden, these insights rendered an offering that not only resonated with our customers’ behaviour but also proved that we´re serious with our mission to fearlessly liberate people to live a more connected life. We call it Unlimited, and yes it offers our customers unlimited data. It builds on the notion that living the connected life should be simple, fair and convenient. After all, why shouldn't you be able to enjoy the latest episode of Game of Thrones while on the commute without worrying about a staggering phone bill?
Roam like at home
Let's be honest. Surfing, calling and texting when abroad have often been related to a bit of anxiety. How much does one MB of data cost? Am I comfortable using Instagram without having an unpleasant surprise at the end of the month? And so on. Questions like these were real and raised by many of our customers, restricting them to stay connected and to communicate with friends and family when traveling.
After all, living the connected life should be easy, so we offer free roaming to most our subscriptions in EU and EES countries.
M2M - also known as the Internet of Things
Machine-to-machine communication is no longer a fantasy, but we’ve only just started to explore its growth potential. With dedicated platforms and people, the Tele2 IoT offer means countless strategic options for all sorts of organisations and companies. A well implemented solution can bring cost optimisations, new revenues, improved quality of service and not least, reduced environmental impact.
5G underway - the biggest breakthrough yet
As the Internet of Things becomes more real each day, it’s estimated that 50 million devices will soon be communicating with each other. This means data transmission speeds will have to take a quantum leap to keep up. Tele2 is of course involved in defining this fifth-generation technology with the Next Generation Mobile Network (NGMN) alliance. If all goes well it will be reality in 2020.
Tele2’s Head of Technology Strategy and Architecture, Thomas Björklund, explains that 5G won’t just transmit data faster but also smarter.‘‘Together with a smarter net it will comply when and where different speeds and capacities are needed – allowing things like self-driving cars to share bandwidth with other technologies and smartphone users. Apart from the massive opportunities within IoT, we’re looking at new user benefits such as how to access more data at a lower cost.’’
To find out more about Tele2’s intentions for 5G, click here