The Tele2 brand

Knocking down walls

We take pride in our fearlessness and strive to be the natural leader. The idea to challenge the prevailing order was sparked already by the man who founded Tele2.  Because there always comes a time when you have to knock down the old to make way for the new. We keep that in mind at all time.

We are proud of the legacy that Jan Stenbeck left behind. The idea of turning impossible situations into big opportunities paved the way for the big challenger, today grown into the role of a natural leader.

By fearlessly challenging old state monopolies, Jan Stenbeck did not just make mobile telephony possible, but also liberated millions of people from unfair pricing practices – and then gave them the first dial-up internet connections.

For a challenger brand to keep moving through the decades, a sense of purpose is required. A reason for being that goes beyond voice, data and price. For us it is the belief that our job is to fearlessly liberate people to live a more connected life.

This is who we are and what we’re here for. And the Tele2 brand will continue to exist for as long as there are unnecessary constraints to the connected lives of our customers. Yesterday, that meant actually enabling connectivity for everyone, everywhere. Today and tomorrow, we aim to make sure that connectivity is both lightning fast, robust and secure at all time, for any device and all parts of our customers life. 

In fact, each and every one of us is sworn to this task. To learn more, explore The Tele2 Way