Aug 26, 2014 12:00 AM CET
Com Hem has introduced a free upgrade to 50 Mbit/s for customers who currently have a lower broadband speed. With the upgrade, Com Hem’s minimum speed is now five times that offered by competitors. The company has also reduced the overall price level for most of its offering.
Com Hem launches a new broadband portfolio as part of its strategy to deliver high-speed broadband to the majority of households and businesses in Sweden. All customers will be able to take advantage of an upgrade to 50 Mbit/s, with no change to their monthly fee. Prices for new subscribers have also been reduced by up to 15 per cent for all speeds across the offering.
“New habits and consumer behaviour patterns demand faster broadband speeds. We think every household and business should be entitled to a fast and stable broadband service, and we have the network to realize this vision. Within Sweden, we are not only ahead of all other operators in delivering the fastest broadband service to most households, but now, even our lowest speed is five times faster than those of our competitors.” says Com Hem CEO Anders Nilsson.
More than half of Com Hem’s new customers opt for broadband speeds above 100 Mbit/s. Data rates that were considered high just a few years ago are barely adequate today, when most households have multiple computers, tablets and smartphones online simultaneously. Another factor is the growth of bandwidth-demanding services such as streaming video.
“Our broadband business is a cornerstone of our strategy. Over the last five years, we have invested SEK 2.5 billion in our network. This is the reason you’ll find Com Hem at the very top when a player like Netflix measures the fastest broadband connections in Sweden. The benefits of this investment are now being passed on to our customers in the form of higher speeds and lower prices,” says Anders Nilsson.
The new prices and speed will be effective as of August 27th.
Fredrik Hallstan, Head of PR
Tel: +46 761 153 830