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Jun 16, 2016 12:00 AM CET

Com Hem Labs Testing TV platform in VR environment

Leading Nordic TV-distributor Com Hem has developed Com Hem Play VR, a concept for testing the service in a virtual reality-based environment. The test is a proof of concept and a step in Com Hem's efforts to constantly improve its customers' television experience and explore new potential platforms.

Com Hem Play VR invites viewers into Com Hem’s virtual living room, offering a 360° tour. From the sofa, viewers can choose from among the programmes on the screen in front of them by clicking the eye glasses. They can also invite friends to join them on their virtual television sofa.

“Com Hem Labs regularly tests new concepts that enable us to offer our customers the television of tomorrow. Some ideas never leave the concept stage, while others do. We will continue to develop Com Hem Play VR so that the platform is ready when the technology is ready to be launched to the consumers,” says Emma Svalin Sahlman, Director of Operations at Com Hem AB.

The platform is designed for HTC Vive and Oculus Rift.

“We know that a few television networks have said that they intend to start producing VR material, but there is not much content available as yet. The technical aspect has to be resolved first which is why we are taking these measures and we plan to continue testing,” concludes Svalin Sahlman.

Com Hem Play VR will be unveiled for the first time to those attending DreamHack Summer 2016 in Jönköping, Sweden, 18–21 June, 2016.

Notes to the editors:

Short film showing the Com Hem Play interface

Other projects by Com Hem Labs

Press release from January 4, 2016: The tv is moving into your smart watch

For further information, please contact:

Fredrik Hallstan, Head of PR
Tel: +46(0)761 15 38 30

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