About the race
August 21st to 23rd 2017 Tele2’s Fearless Leadership Team members took on the challenge of competing in a 332 kilometers race between Riga and Lithuania, which together with Estonia represents the Baltic states where Tele2 successfully has been operating for about 20 years.
The bicycle race was divided into six sections and the times was combined by the end of the race. With the help of Tele2’s own IoT connectivity, viewers were able to follow the members on a map and vote for the competitor they believed would win. 0,5 Euro was donated to SOS Children’s Villages in Lithuania and Latvia for each vote that was made on a competitor that finished the race. The check was handed over by the winner Samuel Skott after arriving at the final destination in Vilnius. Voters also had the opportunity to win one of the bikes from the race.
Make sure to look out for #Tele2BikeTour and "WeAreTele2 in social media to see the competitors before and during the race.