TELE2 IN LUXEMBOURG LAUNCHES THE FIRST WORLDWIDE FREE TV FOR 3G PHONES - Tele2

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Mar 18, 2005 12:04 PM CET

TELE2 IN LUXEMBOURG LAUNCHES THE FIRST WORLDWIDE FREE TV FOR 3G PHONES

New York and Stockholm – Tele2 AB, (“Tele2”), (Nasdaq Stock Market: TLTOA and TLTOB and Stockholmsbörsen: TEL2A and TEL2B), the leading alternative pan-European telecommunications company, today announced that it has launched the first worldwide free TV station available on 3G mobile phones, via its own TV channel Tango.TV (TTV).

The development center located in Luxembourg is in charge of applying the convergence strategy and has also created an Internet radio, Sunshine Radio Luxembourg, also available on 3G phones. The streams are available to any customer from the new wap portal T.TVMobile (wap.ttv.lu). Lars-Johan Jarnheimer, CEO of Tele2 said; “With the launch of this TV over 3G service, Tele2 is showing that it is at the leading edge of mobile technological developments. We look forward to monitoring the development of this service in Luxembourg to learn about customer behaviour, which we can apply later to our other mobile markets.” Tele2 is Europe’s leading alternative telecom operator. Tele2 always strives to offer the market’s best prices. With our unique values, we provide cheap and simple telecom for all Europeans every day. We have close to 28 million customers in 24 countries. We offer products and services in fixed and mobile telephony, Internet access, data networks, cable TV and content services. Our main competitors are the former government monopolies. Tele2 was founded in 1993 by Jan Stenbeck and has been listed on Stockholmsbörsen since 1996. The share has also been listed on Nasdaq since 1997. Tele2 always strives to offer the market’s best prices. In 2004 we had operating revenue of SEK 43 billion and reported a profit (EBITDA) of SEK 6.6 billion. CONTACTS Lars-Johan Jarnheimer Telephone: + 46 8 562 640 00 President and CEO, Tele2 AB Per Borgklint Telephone: + 31 207 020 202 Market Area Director, UK & Benelux Visit us at our homepage: http://www.Tele2.com

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