Equity Story

We are the Natural Born Challenger

We have always challenged the status quo to make connectivity better, simpler, and more accessible. From breaking the telecom monopoly in Sweden to becoming the first operator to launch 5G in the country, we have consistently set new standards for competition, technology leadership and operations efficiency. That challenger spirit remains central to our identity and drives how we create value today.

Our markets: an edge in the digital era

The world is entering a new wave of digitalisation. For households, this means an ever-growing reliance on connected living, from everyday mobile use to remote work, smart homes, and immersive entertainment. For companies, it means accelerating digitalisation, powered by advanced device and network solutions for cloud, IoT, and AI. All these innovations depend on fast, reliable and reasonably-priced connectivity to succeed. Sweden and the Baltics provide an ideal foundation: transparent, well-regulated markets with rational competition and customers who are early adopters of new technology. These markets create ideal environments for Tele2 to grow and generate attractive returns.

Our strategy: the leanest, the fastest, and built to win

We have undertaken a total revamp — returning to the challenger roots established by our founder Jan Stenbeck. With iliad joining as a new hands-on owner, we have both the mandate and the momentum to accelerate change. We are continuously simplifying our operations, digitising processes, and adopting a leaner organisational model to always be faster and more efficient. Our unique network-sharing agreements in Sweden and our tower company in the Baltics provide award-winning network quality and unmatched capital efficiency. We focus on connectivity and core services where we know we can excel in delivery, quality and price. We may not invent every innovation, but every innovation is connected by us. This combination of challenger spirit, disciplined execution, and structural advantages makes Tele2 uniquely positioned to deliver resilient returns in markets where connectivity is indispensable.

Our financials: robust cash flow & shareholder returns

Our lean operations and focused business model generate consistent and strong cash flows. This financial strength, combined with profitable growth, underpins an attractive dividend policy with progressive shareholder remuneration over time.

Our responsibility: sustainability as a competitive edge

Equally important, sustainability is fully integrated into our strategy. We have reduced our own emissions by 96% since 2019 and are targeting net-zero by 2035. Beyond climate, we drive initiatives in circularity and to protect children online, with our progress repeatedly recognised by international awards. These achievements make us a more competitive business while reinforcing our role as a challenger in the fields that matter most to our customers.

You are number 1. We are Tele2

Our challenger spirit, disciplined execution, and unique foundation put us in a strong position to deliver sustainable growth and long-term value for our shareholders and customers alike.