Our sustainability strategy

The digital world holds incredible potential. It connects people, powers innovation, and helps society move faster, smarter, and more sustainably.

At Tele2, we believe this power must be used with purpose. Because while connectivity can reduce emissions and open up new opportunities — it also comes with responsibility. We sell devices that risk becoming waste. We reach children who need safe digital spaces. We operate in a world that urgently needs climate action.

That’s why we focus on three areas where we can make the biggest difference: advance circular economy, combat climate change and protect children online.

Different on the surface — but deeply connected by one idea: A digital society must also be a sustainable one.

We’re not here to wait and see. With a challenger mindset, we test new paths, move fast and aim high. We prioritise our actions where we know we can create real, lasting impact – in our areas of expertise. For people, planet, and profit.

This is how we lead the shift — and why we’ll keep punching above our weight.

Our focus areas

1. Advance circular economy

Embedding circularity into our products and services, creating business value through circular solutions and inspiring customers to adopt sustainable behaviors.

2. Combat climate change

Reducing climate impact across our operations and value chain while helping customers do the same, creating business value through efficiency and resilience.

3. Protect children online

Showing leadership in protecting and empowering children online by adopting smart safety solutions and giving parents tools and guidance for a safe and confident digital life.

Firmly integrated throughout Tele2

By taking bold action to challenge the status quo in sustainability we create new business opportunities with a win-win-win perspective for us, our customers and society at large. Our sustainability strategy aims to lower costs and environmental impact through increased resource efficiency, for example by increasing our energy efficiency and optimizing our supply chain.

The sustainability strategy is integrated into Tele2’s operations throughout the company, including both Sweden and the Baltics. It includes KPI:s and short-term activities within each focus area, as well as long-term targets which will guide Tele2 towards the ambition to be a sustainability challenger. To further the sustainability agenda, responsibilities within Tele2 have been clearly defined and a percentage of all managers’ short-term incentive program is directly dependent on sustainability targets.

Other sustainability topics

Tele2’s prioritised strategic focus areas are areas where we have identified potential to challenge the industry status quo to differentiate Tele2 from competitors. Apart from these areas, there are a number of sustainability topics that remain critical to uphold compliance and topics where we need to continuously develop to a level that meets stakeholder expectations to keep our competitiveness. All topics with strategic materiality are summarised below.

Challenge: challenge the industry status quo to differentiate Tele2 from competitors to enable us to win new and retain current customers, investors and employees.