Privacy and Integrity


We protect the privacy and freedom of our customers and employees

At Tele2, we are firmly committed to safeguarding our customers' and employees' privacy and integrity. We have sometimes been criticised for this commitment, as public opinions fluctuates over time. But above all, our devotion to privacy has been celebrated by both consumers, businesses and authorities using our services.

Within Tele2, we have rules on how we handle the personal data that our customers and employees entrust us with. This includes rules on how we process and store data, how we keep it up to date, provide customers with access to it when needed, and how we ensure personal data is only used for the purpose agreed. Those rules are either made by us, because we think it is good practice to be careful with personal data and privacy, or based on government regulations. We keep a close eye to these rules and continue to adjust them according to technology advancements or new regulation. For example in 2018, we changed our privacy and data protection policies to match the General Data Protection Regulation (GDPR).

Because of the services we provide, we process personal data. For example when we send a bill to a customer, or when we make sure to connect a call to the right person. To protect and respect privacy, every operation within the Tele2 Group takes responsibility for privacy and data protection and is equipped with the necessary resources. Furthermore, they are all supported by a group function that promotes the correct application of privacy and data protection requirements by providing guidance and feedback. We have a Group Privacy Officer (GPO), and we have Data Protection Officers (DPOs) in all our local operations. The GPO reports to the Group General Counsel, who is part of our Executive Management.

Tele2 is committed to safeguarding and respecting customers' rights to privacy, integrity and freedom of expression, all of which are governed by principles of international human rights as well as in Tele2's Code of Conduct. We developed a new privacy policy in 2017 that determines the framework for how Tele2 works with privacy. Attached to this policy are standards that all operations need to follow when they are working with personal data. This results in an overall process that is solid and mitigates the risks related to personal data, while at the same time it allows Tele2 to keep offering relevant services to its customers. Tele2 will continue to revise its policies, systems and governance on privacy and data protection, as well as implement requirements from regulations such as GDPR.

Privacy and integrity is not only about how we use data

Governments make rules through which they can access our systems or the data of our customers, for example to prevent terrorist attacks. But we always think carefully before we implement changes, especially when it comes to customer data. We consider our customers' rights to privacy, integrity and freedom of expression extremely important, and we will fight for them if necessary. Take for example the landmark ruling of the European Court of Justice on data retention, referred to as "the Tele2 case". We were told to retain and upon request give access to the communications data of all our customers, for example detailed information on Tele2´s customers´ use of their services. But Tele2 successfully argued that keeping that data on all our customers for the period demanded was not proportionate and should therefore not be allowed. The law was overturned by the highest European Court, a victory for the privacy of our customers of which we are proud!

Tele2 will cooperate with authorities that want to have special access to our systems and information in order to combat crime and terrorism. But it has to done on a legal basis and applied in a way that is justified and proportionate. That being said, we will continue to take a stance to defend our own interests and those of our customers when governments propose disproportionate laws, or when authorities request information in a way that is incompatible with fundamental human rights.

Additional information and Q&A

Tele2 customers can get more detailed information from the Tele2 operation they are a subscriber with, for example the local privacy policy that applies to them. For more information on our privacy and data protection, feel free to read our Tele2 Privacy and Data Protection Q&A.